Assigned by Jochen Schweizer Group, we developed a strategy for presenting VWN on the Caravan Salon 2015 in Düsseldorf.
The aim of our communication concept was to present the world of VW Nutzfahrzeuge in its most palpable way. Through the design of the stand and the spatial communication we wanted to give visitors the opportunity to experience the unique atmosphere of the new model California.
– strategic analysis
– positioning and identity
– visual identity
– key visuals
Assignor: Jochen Schweizer Group
Project: Strategy for presenting VW Nutzfahrzeuge