KCM 2000 Group is one of the largest industrial groups in Bulgaria. It is a key player in the economic life of the country.
More than 2500 employees work in the main sectors/branches of the Group.
KCM 2000 Group operates on the global markets and this necessitated a new, modern and adequate positioning of the company. During the summer of 2016 the company introduced its new look in front of customers, partners and community, namely, with the developed our new strategy to reposition the brand.
– strategic analysis
– positioning and identity
– visual Identity
– key visuals
– design and production of catalog
Assignor: KCM 2000 AD
Project: positioning and identity