New markets mean always new challenges.
We had to prepare the presentation of Sofica Group’s on the largest industry fair in this industry in Europe, as well as several events in Britain.
And all this was done of course through the strategic approach of intercultural communication.
Necessarily with this, we had to communicate adequately the international successes and activities of the company to their Bulgarian clients as well.

services:
– strategic analysis
– positioning and identity
– communication strategy
– claims
– key visuals
– management of the project and participation of Sofica Group on CCW and two events in UK
– spatial communication – building of a stand
– logistics
– 3D animations
– making a multimedia presentation
– design
– catalogues
– calendars
– brochures
– electronic invitations
– production

Assignor: Sofica Group
Project: Communication Strategy
Year: 2014

Links: www.sofica-group.com

The success of a company is being communicated. It must not only be shown, but to be felt by the client himself/herself in any communication activity of the company.
For the presentation of the company Pesticid, on the agricultural fair in Dobrich, we staked on a completely new strategy that emphasized on the quality of communication and all this with only one goal – Pesticid client to feel comfortable and cared during the teamwork with them.

services:
– strategic analysis
– positioning and identity
– communication strategy
– claims
– key visuals
– spatial communication – building a stand
– management of the project and participation of Pesticide on the fair
– logistics
– design
– catalogues
– brochures
– production

Assignor: Pesticid Ltd.
Project: Communication Strategy
Year: 2014

Links: www.pesticid.bg

On the occasion of the new positioning of the academy, a completely new print materials had to be developed, which were to support the sales team of the academy.
To cope with the task, we have developed a modular structure of the presentation, that gives extreme flexibility towards the target group and the production which will be presented.

services:
– strategic analysis
– positioning and identity
– strategy
– design
– catalogues
– brochures

Assignor: BAW (Bavarian Academy for Advertising and Marketing Munich)
Project: Communication Strategy
Year: 2013

Links: www.baw-online.de

For the participation of CQuest at the event Customer Expirience Exchange Europe we had to prepare an advert A4 size in the Journal of the event. The complexity came from the fact that he had to distinguish our client’s, through a creativity in the vision and messages, from all other competitors advertising in the same magazine.

At the same time we had to focus on the business line – Net promoters score, Customer behavior analytics & Customer experience management.

After a hard work in creating the right Key Visuals and messages, the result was really impressive.

services:
– strategic analysis
– positioning and identity
– claims
– key visuals
– design
– Prepress

Assigner: cQuest
Project: Communication Strategy
Year: 2013

Links: www.cquest-rc.com

For the presentation of the company on the western European markets we had to develop a new communication strategy. The aim was to communicate the company’s goals, in a clear and uncomprimising way, related to the business expansion on the new strategic markets.

services:
– atrategic analysis
– positioning and identity
– communication strategy
– claims
– key visuals
– 3D animations
– preparing a multimedia presentation
– design
– catalogues
– calendars
– brochures
– production

Assignor: Sofica Group
Project: Communication Strategy
Year: 2013

Links: www.sofica-group.com