KCM 2000 Group is one of the largest industrial groups in Bulgaria. It is a key player in the economic life of the country.
More than 2500 employees work in the main sectors/branches of the Group.

KCM 2000 Group operates on the global markets and this necessitated a new, modern and adequate positioning of the company. During the summer of 2016 the company introduced its new look in front of customers, partners and community, namely, with the developed our new strategy to reposition the brand.

Services:
– strategic analysis
– positioning and identity
– visual Identity
– key visuals
– consultancy
– design and production of catalog

Assignor: KCM 2000 AD
Project: positioning and identity
Year: 2016

Links: www.kcm2000.bg

Building a comprehensive strategy for the introduction of a new product or service on the market is as exciting as it is complicated.
The successful establishing of a completely new brand requires a comprehensive strategic approach and experience.

CG Home is a subsidiary company of Construction Group.

After the successful collaboration on the new CI of the Construction Group, the owner entrusted us with the task to create a comprehensive communication strategy for launching the brand CG Home on the real estate market in Bulgaria.

With great inspiration we started with this task and the results were immediate. Almost all APARTMENTS have already been sold.

Services:
– strategic analysis
– creation of a communication strategy
– positioning and identity
– visual Identity
– creating of a logo
– copywriting
– creating of a Slogan
– key visuals
– consultancy
– design and production of: folder, letter-head and business cardsе
– web-design
– programming
– adaptation of the website to the various mobile devices
– testing phase
– launching online
– branding of a building
– car branding

Assignor: CG Home
Project: communication strategy and its implementation
Year: 2016

Links: www.cg-home.bg

Each company needs an update of its CI.

Constantly changing market environment, changes in the way of perception of customers, new trends and new necessities of businesses require updating the CI of any company at certain stage of its development.

We are pleased that Construction Group made direct approach to us with this important task.

For them, we have created their new look.

From its strategy, through new market positioning – to the creative part and producing all necessary advertising and communication materials.

Services:
– strategic analysis
– strategy
– positioning and identity
– visual Identity
– modifying of logo
– key visuals
– consultancy
– design and production of: folder, letter-head, business cards and branding of building
– building brand architecture
– production
– branding

Assignor: Construction Group
Project: Update on CI
Year: 2016

Links: www.construction-g.com

Entering new markets brings always new challenges and requirements.

Оur clients Liftkom entrusted to us this important step for them.

After we conducted strategic analysis of the market and the needs of the target group, for which the website is designed for, the creative phase of the project started.

The result can be seen here – http://liftkom.co.uk
And the resonance of our work can be seen in the attached reference.

The website was very well accepted not only by the target group in the UK, but also by the Bulgarian customers of the company. This called for setting the new vision for the Bulgarian market as well.

Services:
– strategic analysis
– analysis of the competitors
– analysis of the managers needs for Liftkom in the UK
– positioning and identity
– visual identity
– key visuals
– strategy for the portfolio
– web design
– programming
– adaptation of the website to the various mobile devices
– testing phase

Assignor: Liftkom JSC
Project: Communication Strategy & Web Development for the market in the UK
Year: 2016

Links: http://liftkom.co.uk

To create an optimal working environment for its employees is a key element towards achieving good results.

We were commissioned by leading company in the financial sector, as a client of TeleTech, to build an architecture of their brand and branding their offices in Sofia and Plovdiv.

After we’ve analyzed the key messages and tonality, we did build a strategy for branding the office, which will fit the stylistics of internal communications of the client and simultaneously with that to be conformable to the local culture and values.

The result – happy employees, pleased assignor and first place on the internal competition for best branded office for a client of TeleTech from 80 countries, in which the company operates.

services:
– strategic analysis
– strategy
– positioning and identity
– visual Identity
– key visuals
– consultancy
– building brand architecture
– production
– branding

Assignor: TeleTech
Project: Building brand architecture
Year: 2015

Links: www.teletech.com