Background: At the end of the summer and the beginning of the new active season, the owners Al & Co wanted to get together their partners, clients and friends at an unusual party and at the same time to announce the change of their corporate identity. And last but not least – this event was supposed to mark 15th anniversary of the company.

Tasks and goals
Despite the difficult economic situation, Al & Co wanted to clearly communicate that:
– Al & Co is already 15 years on the market
– Al & Co continues to be the right choice for its customers
– Al & Co is loyal and honest partner
– Al & Co has a clear Corporate Social Responsibility
– AL & CO is grateful to its customers, partners and friends for the successful collaboration over the years

Jointly with the event, Al & Co, had to present to its guests and media representatives, its new corporate identity.

For this purpose the company had to find a suitable location that meets the following requirements:
– enough space for 150 guests + room for performance
– attractive – reflecting the company’s activity
– to have enough parking spaces.

Guests walk through the red carpet to the hangar illuminated by the headlights of the company’s cars of Al & Co. Pass through the stage to receive their star moment. The aligned staff of Al & Co welcomed them with applauses. Everyone had to feel special and important, by so doing virtually to reflect the company’s policy towards the customers and partners. From 6 m height girls dancing on white scarves.

White high tables and white bar chairs, white and black sofas, tires on chains hanging from the ceiling. On one side shines white fuel tank labelled Al & Co, on the other side – a real airplane. In the corner are stacked polished barrels of fuel. Even the flowers on the tables and on the stage are in white and black. You really can not go wrong with the company’s activities. On the stage – white grand piano and lots of flowers. After the air performance, the guests hold their breath and screen descends from above on which is projected a film about the company showing its development over the years. At the end of the film, silhouettes of the owners appear, walking confidently forward. The screen falls and as if alive from the movie,
the characters go on the stage. Greet their guests, announce new targets and … dull moment – musical jingle … two large flags descend from the girder on the scene with the new logo, a light beam and the logo comes alive to tour all guests.

Let’s party.

services:
– strategy
– key visuals
– positioning and identity
– visual identity
– claim
– spatial communication
– conception of the showact
– event-directing
– choreography
– storyboard
– scenography
– light architecture
– making of film for the event
– animation
– motion design
– sounddesign
– pr
– peroformance
– managing
– conduct of the event
– design
– invitations
– making of landing page for the event

Assignor: Al & Co
Project: Corporate & press Event
Year: 2011

Links: www.al-co.bg