Scene of this event was of course the highest facade in Berlin – The Park Inn Alexander Platz. The specially developed concept aimed to visualize in a credible way the qualities of the new shoe collection – namely – lightness, flexibility and quality.
Berlin July 6 just in 12.20ch. ECCO, through our Performance, broke a new world record for „Longest accumulative Abseiling (one hour)“ with total collective length of abseiling of 3308.8 meters. With this success, the previous record of 927 meters was beaten with more than 3 times for that kind of abseiling. With this inspiring vertical show we secured entry into the Guinness Book of the Scandinavian manufacturer of shoes.

Scene of this event was of course the highest facade in Berlin – The Park Inn Alexander Platz. During the Berlin Fashion Week in front of audience of many thousands, ten specially trained models of eh-showbox, presented the new collection ECCO Sculptured 75 before audience of many thousands. Aim of this memorable event was to send in an artistic way, the key messages of the company and prove leitmotif of ECCO, that not the foot but the shoe should adjust to the foot. In order to prove this, the specially trained acrobats performed their sophisticated vertical figures wearing the products of the assignor and transformed the facade of the building into a fashion scene. Along with this, the specially developed concept aimed to visualize in a credible way the qualities of the new shoe collection – namely – the lightness, flexibility and quality.

Another special event and moreover – with a new world record.

services:
– strategy
– concept of the showact
– event-directing
– choreography
– storyboard
– sounddesign
– conducting of the performance

Assignor: Jochen Schweizer & eh-showbox
Project: Corporate Event
Year: 2013

Links: www.shopeu.ecco.com

The Claim of the campaign was Communication for High Yields. It was foundation-laying also in the product catalogue which
we made.

This important event was entrusted to the care of our company again. The target group were the main and the most important clients and partners of the seed company.

The exquisite atmosphere of the 5-star hotel in which the event was held was not enough again to make the experience unforgettable.

For this reason we built up an authentic world of the PESTICID brand which followed a clear and orderly line during the two-day event. The guests were welcomed by hostesses who were transformed into modern farm ladies.

The main objective of the communication is delivery of important information from the transmitter to the receiver which will lead to direct benefits for the receiver. For that particular reason we avoided the standard Giveaways and along with the welcome drink the guests received also a branded apple with a positive message related to the successful business.
At the same time the apples acted also as a ticket for participation in a raffle and the winners were announced at the gala dinner.

For the presentation of the new products we prepared a special animated presentation which is more approachable and intriguing for the participants in the seminar as well as to distinguish itself from the prevailing up to this moment boring ways of presentation.

For the gala dinner we transformed the location in the corporate identity of the Assignor and once again we kept the already
set central idea.

After the dinner and the guest-performers we had prepared a special surprise for all the guests and they could enjoy the DJ
Party and the Exhibition Flair of some of the best bartenders in Bulgaria.

Despite the busy schedule, the Event passed exceptionally successfully for our Assignor and once again we managed both to present the brand, its messages and its values in a unique way as well as to inspire the guests. Because, in the long run, the one who wants to persuade must be able to inspire.

Enjoy the video.

services:
– strategy
– key visuals
– position and identity
– visual identity
– claims
– spatial communication
– logo animation
– creation of animated presentation of the products
– exhibition flair
– design
– catalogue
– brochures
– invitations
– managing
– conduct of the event

Assignor: Pesticid Ltd.
Project: Corporate Event
Year: 2013

Links: www.pesticid.bg

From the concept, through the building of the architecture of the brand, to the carrying out of the whole event and all this the client obtained from one place.

The owners of ALCOMET, the biggest producer of aluminum on the Balkans, deservedly wanted to show to their guests, contractors, politicians and media the new investments made in their production facilities. At the same time ALCOMET was acting again as a host of the celebrations of the National Day of the Metallurgist.

We had to work out the concept for the whole event so that we could pass on clearly and correctly the messages which the assigner wanted to convey to his guests.

In order all this to become tangible and spontaneous at the most for the audience, we built the architecture of the brand in which we implemented the philosophy, the mission and the vision of ALCOMET.

Guests from 5 countries, over 180 official guests amoung whom:
– the Prime Minister of the Republic of Bulgaria – Boyko Borisov
– the Minister of Economy – Delyan Dobrev
– the Minister of Agriculture and Foods – Miroslav Naydenov
– the Minister of Social Policy – Totyu Mladenov
– the Ambassador of the Republic of Turkey to Bulgaria – Ismail Aramaz
– the District Governor – Dimitar Alexandrov
– the Mayor of Shumen – Krasimir Kostov
– members of Parliament

Amoung the guests were also significant bankers, company clients from the countries and abroad as well as representatives
of big companies of the metallurgical branch.

But the most important thing is that the guests of the event were impressed, and the hosts of ALCOMET deservedly received
the laudations of the guests for the wonderful event.

What greater confirmation and satisfaction than that?

services:
– strategy
– positioning and identity
– visual identity
– claims
– key visuals
– spatial communication
– storyboard
– scenography
– light architecture
– corporate event
– pr
– design
– invitations
– managing
– conduct of the event

Assignor: ALCOMET
Project: Corporate & press Event
Year: 2012

Links: www.alcomet.eu

 

Emotionalize and distinguish.
The assigned task was clear but nevertheless complicated. The guests of such kind of events are difficult target group for the simple reason that they have seen really a lot.
Therefore, we did our best yet their very entering the hotel to be accompanied with pleasant emotions that are definitely to be remembered.
And all this of course was in accordance with the products and the identity of the company.

After the accommodation of the guests, a product seminar took place where the manager of the company Mrs Blaga Andreeva- Ivanova and her team made acquainted the present with the newest trends in the branch and the new opportunities for season 2012. We did our best to turn even the entering of the presentation hall into an unforgettable experience.

To say “thank you” is very important. Pesticid Ltd. thanked all their guests for the successful joint work during the years with an unforgettable gala dinner.

And we thank for the confidence and the opportunity to do things outside the standard frame.

services
– strategy
– key visuals
– positioning and identity
– visual identity
– claims
– spatial communication
– storyboard
– performance
– corporate event
– design
– catalog
– brochures
– invitations
– managing the event

Assignor: Pesticid Ltd.
Project: Corporate Event
Year: 2012

Links: www.pesticid.bg

Light show on the facade of the Hotel Diplomat Plaza, more than 80 guests with colourful capes on the square, as if weightless girls on stage, spectacular music and four Musketeers. All this was part of the opening of the season for the distributors of the company Euralis seeds Bulgaria.

Under the motto „One for all, all for one!“ they presented their top products at the four crops: sunflower, corn, sorghum and spring coleseed. For one night the hotel was transformed into a storyline of the novel by Dumas, and attendees were not just observers but actively participated in this special event of great emotions. „Our goal was to offer one unforgettable moment to our partners and friends, which to unite our special products, the professional work of our team and the values that we hold and on which we work.“ says Florin Constantin, manager Euralis for Bulgaria and Romania. „In the face of the agency FORMI we found a professional partner who could carry through/fulfil all this.“

services:
– strategy
– key visuals
– positioning and identity
– visual identity
– claims
– spatial communication
– conception of the showact
– event-directing
– choreography
– storyboard
– make a movie for the event
– animation
– motion design
– sounddesign
– pr
– peroformance
– managing
– conduct of the event
– hospitality
– design
– catalogue
– invitations
– making of landing page for the event

Assignor: Euralis Seeds Bulgaria
Project: Corporate & press Event
Year: 2011

Links: www.euralis.bg