For the presentation of Caussade Semences at the International exhibition/fair AGRA 2017 in Plovdiv, we have developed a stand that will carry two main messages:

1. We are here and we are on your side.

2. We launch our campaign for 2017 to prepare you for victory.

Services:
– strategic analysis
– srategy
– positioning and identity
– visual identity
– key visuals
– design
– renderings
• project management
• Production and construction of a stand

Assignor: Caussade Semences
Project: Exhibition booths
Year: 2017

Links: www.caussade-semences.bg

Links: www.pobedi.bg

To build an adequate online platform for the new communication policy of Caussade Semences, we have built a microsite to inform all current and potential customers about the company’s current promotions and activities.
We have subordinated the design and structure of the site to the new strategy and we have implemented the Key Visuals developed by us.
The domain was not accidentally chosen this way 🙂

Services:
– visual identity
– key visuals
– web-design
– programming
– adaptation of the website to various mobile devices
– testing phase
– launched online

Assignor: Caussade Semences
Project: Communication Strategy & Web Development
Year: 2016

Links: www.pobedi.bg

The Image commercial for Caussade Semences was developed by us as a natural continuation of the company’s new communication strategy that we’ve built in September 2016.

The aim of the commercial was to motivate the target of the French concern and to draw attention to the new communication messages of the company.

The moment of launch of the TV spot was carefully selected – namely, in the first commercial pause of the pre-election studio after the runoff for the presidential election of the Republic of Bulgaria in 2016.

Services:
– positioning and identity
– Directing
– CGI
– postproduction
– casting a male voice
– recording an actor
– mastering
– sounddesign

Assignor: Caussade Semences
Project: Communication Strategy
Year: 2016

Links: www.caussade-semences.bg

Links: www.pobedi.bg

For a consecutive year Provident Bulgaria has assigned the concept, the organization and the conduct of their most important event to us again.

A retrospective of the past year was held at this event and the guides for the next year were set. This time, we planned the creative concept orientated towards the human factor – the most important capital in each company. That’s why we made the following slogan of the event – „Man Factor“. The made logo, of course, also reflected the main messages, which are personal attitude and mode of the whole concept.

The guests that arrived had an unusual welcome where they were not just guests but also participants. Every one of them had to put their mark – a symbol of the contribution of each one of the company to the whole. In addition, through the jigsaw piece that each participant brought with him, we outlined the general picture of the main Key Visual.

Then the participants entered the hall where the official part of the event was held. For this purpose, the hall was completely transformed by us so that it meets the high requirements of the concept we created.

The whole event started with Performance by the Iliana Raeva Children’s Club. And this, in itself, was a prelude to the motivational part of the concept, because namely Iliana Raeva was chosen as a motivational speaker of the event.

At the finals we chose the best managers. And most importantly, we made each participant feel special.

And eventually, the event turned into a joyful party, which was once again completely subordinate to the concept of the whole strategy.

Услуги:
– strategy
– positioning and identity
– visual identity
– key visuals
– claims
– design
• spatial communication
• creating multimedia presentations
• lighting, video & sound equipmen
• create 3D animation
• scenography
• lighting, video & sound equipment
• staging
• catering
• motion design
• logisitcs
• giveaways
• design
• managing
• conduct of the event

Assignor: Provident Bulgaria
Project: Corporate & Incentive Event
Year: 2017

Links: www.provident.bg

In early September 2016, we were hired for a complete communication strategy for Caussade Semences.
After carefully analyzing the company’s profile, its competitors, and the goals that were set up, we have prepared a very innovative and at the same time close to the company’s customer campaign.

To distinguish yourself – the creation of specific Key Visuals, which differ from all the rest of their competitors, was the basis of our initial work on the concept of the performance. The goal was to build a completely new image of the company. At the same time, we were working on a new slogan that is as precise as possible in order to cover the goals and the USP of Caussade Semences.
We have implemented in the slogan: Choose, Overcome, Repeat – everything, that the Caussade Semences team, leads to its customers.


Choose – the products of Caussade Semences

Overcome – poor weather conditions with the Caussade Semences hybrids

Repeat – success with Caussade Semences

Of course, we had to present the company team in the light of the new communication strategy.

We have created a concept in which we represent the company’s team as an elite unit that is at all times available in favour of its customers. And, accordingly, a determination that must be certainly visible in all communication activities and Key Visuals of the company.

We did a special photo session for the company team – parts of the photo session you will find in the video.

On the basis of the created Key Visuals and Communication Policy, we have developed the first print materials for the company, presenting the new path they had the courage to set out.

This emotional photo shoot, of course find its application in the New Year’s Eve Company calendar.

In parallel with this, we have adapted all ads in specialized media to the new image of Caussade Semences, that we have built.

After the launch of the campaign we’ve also created a TV commercial that works only in the direction of Image. More about the TV spot – you can read and see here.

Services:
– strategic analysis
– creation of a communication strategy
– positioning and identity
– visuals identity
– key visuals
– creation of Slogan
– do a photo shoot
– set design
– CGI
– copywriting
– consultancy
– design and production of catalog, business cards, print ads in specialized media, online ads, nonstandard printed materials, product presentations, video
– web-design
– programming
– adaptation of the website to the various mobile devices
– testing phase
– launching online
– make a TV SPOT
– script, directing, postproduction, sounddesign

Assignor: Caussade Semences
Project: Communication Strategy
Year: 2017

Links: www.caussade-semences.bg

Links: www.pobedi.bg