Building a comprehensive strategy for the introduction of a new product or service on the market is as exciting as it is complicated.
The successful establishing of a completely new brand requires a comprehensive strategic approach and experience.
CG Home is a subsidiary company of Construction Group.
After the successful collaboration on the new CI of the Construction Group, the owner entrusted us with the task to create a comprehensive communication strategy for launching the brand CG Home on the real estate market in Bulgaria.
With great inspiration we started with this task and the results were immediate. Almost all APARTMENTS have already been sold.
– strategic analysis
– creation of a communication strategy
– positioning and identity
– visual Identity
– creating of a logo
– creating of a Slogan
– key visuals
– design and production of: folder, letter-head and business cardsе
– adaptation of the website to the various mobile devices
– testing phase
– launching online
– branding of a building
– car branding
Assignor: CG Home
Project: communication strategy and its implementation